SAA UTM URL Generator

Welcome to the SAA UTM Tag Generator. This will automatically generate the required UTM tagged URL for you! :)

Help is provided towards the bottom of the page.

Step 1: Input

* Denotes required field

Destination URL

Provide the full destination URL which you want to send people too.

Campaign Source

Campaign Medium

Campaign Term

Campaign Content

Group

Person

Step 2: Results

Copy the link generated below.

Guide

UTM Tags Explained

Utm tags are pieces of information attached to a URL which then tell Google Analytics where this link came from. It often looks like:
http://www.flysaa.com/za/en/?utm_source=google&utm_medium=cpc&utm_term=running+shoes&utm_campaign=HVSGL_media-ZA_Valentines2016

Campaign Source (utm_source)	Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: utm_source=google
Campaign Medium (utm_medium)	Required. Use utm_medium to identify a medium such as email or cost-per- click. Example: utm_medium=cpc
Campaign Term (utm_term)	Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes
Campaign Content (utm_content)	Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads with the same content or which contain more than one link to the same destination to help you determine which link in the ad is generating the click. You use this when source, medium, term, and campaign are the same value. Examples: utm_content=logolink or utm_content=textlink
Campaign Name (utm_campaign)	Required. Used for campaign analysis. Use utm_campaign to identify a specific product promotion or strategic campaigns. Example: utm_campaign=spring_sale

Allowed Values

The following outlines the allowed values for each of these parameters.

Parameter

Allowed Values

Campaign Source (utm_source)

This should be the name of the site or email the link or ad is being displayed on. It must be in lower case and one word. Typical values are:

google
facebook
twitter
newsletter
monthly-newsletter

Campaign Medium (utm_medium)

This represents the type of medium or way the link is being displayed and is broken up into the following groups and allowed values:

Type of Medium	Tag value options
Unpaid search	organic
Paid Search	cpc ppc paidsearch
Other Advertising	cpv cpa cpp content-text
Display	display cpm banner
Social	social social-network social-media sm social network social media
Referral	referral
Email	email
Direct traffic	none

Note, it is very important to have the correct tag value here to ensure Google Analytics groups the traffic sources into the right Channel Groupings in Analytics. See https://support.google.com/analytics/answer/3297892?hl=en

Campaign Term (utm_term)

This can be any applicable keyword value and is usually automatically set by the Advertising platform such as Google AdWords.

Campaign Content (utm_content)

This can be alpha numeric phrase you want to help differentiate this ad from others of the same ad.

Campaign Name (utm_campaign)

This must be a unique code based on the formula outlined below.

Campaign Naming Standard

The following is how a campaign name is created using the fields you complete above. It helps to easily track the company, person, location, date, and name related to the campaign.
With this, one can easily filter by Campaign name containing any portion of the actual created name.

Parts Defined

Type	Length	Required	Description
Group	3 Characters	Yes	The group responsible for the
Person	2-3 Characters	Yes	The Person name
Category	Any length	Optional	The category should the Group and Person want to further refine the Campaign
Country	2 Characters	Yes	The country originating the campaign
Campaign	Any length	Yes	The name given to the campaign
Campaign Date	7	Optional	The date in the format DDMONYY. This should be the date of the campaign being run and should be kept the same for the same campaign.